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With barely time to breathe after eighteen months of touring for Slippery When Wet, Bon Jovi quickly transitioned into a dedicated writing and recording phase. The outcome, New Jersey, revealed tighter musicianship and a more sophisticated, versatile approach to songwriting. The album soared to the top of the Billboard charts, producing five Top Ten singles, including chart-toppers "Bad Medicine" and "I'll Be There For You." Most importantly, New Jersey proved exactly what the band had known all along – Bon Jovi's music was the result of hard work and heart, and their success was no accident.

New Jersey

Chapters

Album

1988

Tour

1988

Legacy

1988

Album — 

Album — 

Album — 

Album — 

Album — 

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"The (New Jersey) attitude is from the heart...We want to share it with the world." - Tico Torres

The turnaround was incredible. We went home, wrote it, recorded it. There wasn’t time to piss. I was determined that people wouldn’t be able to say that Slippery was a fluke. We wrote and wrote until we had it.

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Jon Bon Jovi, 1988

With an ambitious thirty-four new songs under their belt, Bon Jovi planned to make New Jersey a double album. After pushback from the label and the helpful feedback of fifty teenagers in Vancouver, the band narrowed down the offering to a tight twelve songs.

Lyrics

A lot of the album is based on friendship. Tommy and Gina grew up a little bit...things are centered less around love and more around being friends.

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Jon Bon Jovi, press conference 1988

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"Born to Be My Baby" Lyrics

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"Lay Your Hands on Me" Lyrics

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"Living In Sin" Lyrics 

These five words I swear to you...

Bon Jovi recorded New Jersey demos at Manasquan's Chalet Music studio...

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"Blood on Blood" (Writing Session - c. 1988)

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"Bad Medicine" (Demo - 1988)

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"Bad Medicine" (Instrumental Rough - 1988)

...before heading back to Little Mountain Sound in Vancouver

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"Backdoor To Heaven" (Demo - 1988)

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"Wild Is The Wind" (Rehearsal - c. 1988)

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2:39

"Blood on Blood"

New Jersey produced five Top 10 singles from the US Billboard Hot 100, with "Bad Medicine" and "I'll Be There For You" claiming the No. 1 spots.

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Studio production chart used to track New Jersey recording session progress. The chart's song list reflects the plan for a double album release.

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Anticipation was high for the follow-up to Slippery When Wet

the band wanted fans to look beyond the hype and get to the music. New Jersey offered a stripped down, close-up experience with Bon Jovi.

Come on in, man. Check us out a little closer this time... We need you. We need that interaction. We're a live band.

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Richie Sambora, MTV, 1988 

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Album Artwork

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New Jersey Photo Shoot

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New Jersey Photo Shoot Outtake​

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Album Cover Art​ Mock

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The New Jersey cover art was designed by famed Rush-collaborator, designer, and musician, Hugh Syme. Syme recalled working on the cover concept with the band: "When I met with Jon to discuss covers for their album New Jersey, the concepts ranged from simply showing the embroidered back of his wife's weathered denim jacket — proudly displaying their home state — or, as Jon had suggested, something that felt emblematic, minimal, and formal."

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Final New Jersey Album Art

Bon Jovi held a party and press conference in anticipation of New Jersey's release. The event took place at Roseland Ballroom in New York one month before the album was available to the public and was broadcast live via satellite throughout the continental US.

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Album Release Press Conference

The Singles

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"Bad Medicine" Music Video

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"Born To Be My Baby" & "Love For Sale" Promo CD

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"Living In Sin" (Vocal Takes - June 4, 1988)

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10:22

"I'll Be There For You" Alternate Versions

From the family-run fan club newsletter to the biggest rock magazines in the world, fans were hungry to read about the follow-up to Slippery, New Jersey.

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Backstage with Bon Jovi - Volume 1, Issue 1​

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"Rock's Young Gun" - Rolling Stone​

The February 1989 issue of Rolling Stone features a cover story on Bon Jovi, focusing largely on the band's three-day pit stop in Moscow during the New Jersey Syndicate Tour. ​

Timothy White shot the iconic image of Bon Jovi with a horse in 1986. White remembered: "I had been waiting in my hotel room in London for the band to decide what day they would come to the studio for the shoot. I had been watching TV waiting for an inspiration for the cover shot, when I saw an ad for this horse from a circus that was in town."

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Tour — 

Tour — 

Tour — 

Tour — 

Tour — 

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"I swear, you coulda heard the screams from anywhere within a five mile radius of the gig!" - Kerrang!

The New Jersey Syndicate Tour began October 31, 1988 in Dublin, Ireland, and ended February 17, 1990 in Guadalajara, Mexico. The band played twenty-two countries in nearly sixteen months.

Bon Jovi performs an exclusive fan event warm-up show as the Stanley Kowalski band at New Jersey's Raritan Manor before the start of the New Jersey Syndicate Tour. 

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Tico's Pearl Kick Drum

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Alec's Red Jacket 

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"Bad Medicine" (Rehearsal - October 30, 1988)

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Kramer "New Jersey" Guitar​

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Jon Bon Jovi and Skid Row's Dave "Snake" Sabo were childhood friends, so Jon gladly took Dave's new band Skid Row under his wing, helping set the band up with management and publishing deals. Skid Row toured with Bon Jovi through the North American leg of the New Jersey Syndicate Tour.

​Skid Row

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"18 And Life" Lyrics​

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Double Platinum Award Presented to Jon

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Europe, Leg 1

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Tour Itinerary: Jersey Syndicate 1988 Tour - Europe

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Europe Leg Sweatshirt

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New Jersey Syndicate Commemorative Plaque​

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Wembley Arena​

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German Tour Crew Shirt

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European Tour T-Shirt​

1988-1989

Japan

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Heat Beat Live in Tokyo 

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Varsity Jacket 

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9:48

"Bad Medicine" - Heat Beat Live

1989

​North America

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Tour Program: The Brotherhood On Tour 

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Tour Itinerary: Jersey Syndicate - July 1989

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Bon Jovi Does Dallas 

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Irvine Meadows Poster​

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Shoreline Amphitheatre 

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11:51

"Blood on Blood" - Phliladelphia Live

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Brendan Byrne Arena

We got keys to the city, plaques from the governor...we had five forty-foot paintings of us...It was a hell of a party.

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Jon Bon Jovi, post-performance at the Brendan Byrne Arena, 1988

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Nassau Coliseum Ephemera

Bon Jovi's first headlining performance at Giants Stadium was a massive sell-out show to a crowd of 75,000 fans. Jon, overwhelmed at the homecoming reception, admitted "I'm getting all choked up."

June 11, 1989

Giants Stadium

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Giants Stadium Pass​

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Giants Stadium Artist Schedule​

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"The Homecoming" Poster​

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"Born to Be My Baby" - Giants Stadium Video

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"A C-chord in America is the same thing as a C-chord in Russia or anywhere else." - Richie Sambora

The purpose of the Moscow Music Peace Festival was to promote peace and understanding through rock music, and to raise awareness of drug and alcohol addiction. The two-day event had an attendance of approximately 100,000 people and was broadcast live to 59 countries. 

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Jon and Peter Max

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Jon's Fringed Jacket 

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Bands in Moscow

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Jon's Russian Overcoat 

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Moscow All Access Pass​

Jon on stage at the Moscow Music Peace Festival, August 1989. Over 100,000 people attended the event which was held in the name of increasing good will and understanding between the East and West during the Cold War.

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Moscow Music Peace Festival 

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Moscow Music Peace Festival Live

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1989

​Australia and New Zealand

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Australia '89 T-Shirt​

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Jon's Australia Tour Leather Jacket​

1989

Europe, Leg 2

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European Tour Poster​

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Christmas Rock Festival '89 Poster​

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Christmas T-Shirt​

1990

Mexico and South America

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Monterrey T-Shirt​

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Guadalajara Poster​

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T-Shirts

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12:40

"Blood on Blood" - New Jersey Syndicate Tour Final Show ​

I should have gone fishing. I should have gone home for a year. But I couldn’t wait to get another record out...So we went on tour from October 1988 to February 1990. And that almost killed us.

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Jon Bon Jovi, Classic Rock, 2021

After 232 shows on the New Jersey Syndicate Tour (and those shows hot on the heels of the tours that came before), the band was exhausted. Richie recalled, “We couldn’t even speak to each other. We couldn’t even speak English at that point. We were just dead from the whole trip.”

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December 31, 1990, Bon Jovi headlined a New Year's party to end all New Year's parties in Japan. Televised from the Tokyo Dome, the show featured special guests Cinderella, Skid Row, and Quireboys. The bands then headed out on a tour of the region.

1990-1991

Final Countdown

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Final Countdown '90 Program 

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Commemorative Booklet 

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5:17

Soundcheck - Final Countdown

Legacy — 

Legacy — 

Legacy — 

Legacy — 

Legacy — 

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New Jersey found a direct path straight to the hearts of fans, despite the distance that intense fame can create

New Jersey achieved Gold and Platinum status in fourteen countries, eventually hitting 7x Platinum in the United States.

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Platinum Awards and Band Recognition

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Bon Jovi Day – Hartford​

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New Jersey 5x Platinum 

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Bon Jovi Day - Red Bank​

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Next up — 

Next up — 

Next up — 

Next up — 

Next up — 

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"We'll Make It I Swear"

1984-2024

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Get Ready

1975-1982

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The Origin Story

1982-1983

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Bon Jovi

1983-1985

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7800⁰ Fahrenheit

1985-1986

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Slippery When Wet

1986-1988

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Keep The Faith

1992-1994

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Cross Road

1992-1995

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These Days

COMING SOON

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Crush

COMING SOON

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Bounce

COMING SOON

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Have A Nice Day

COMING SOON

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Lost Highway

COMING SOON

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The Circle

COMING SOON

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What About Now

COMING SOON

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Burning Bridges

COMING SOON

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This House Is Not For Sale

COMING SOON

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2020

COMING SOON